Advertising and Promotion Regulatory Affairs Conference

Advertising and promotional regulatory affairs professionals are increasingly confronted with promotional communication issues involving cost and pricing data. These communications can be voluntary company initiatives or triggered by government-mandated transparency laws. Although many professionals historically relied on their legal and compliance colleagues to oversee these communications, regulatory affairs professionals are increasingly being asked to play a role in ensuring the accuracy of the data and underlying message in these communications. Importantly, these professionals must also account for new state laws, which are now being enacted around the country in different forms, that demand certain price disclosures when engaging in certain types of promotional activity. Consequently, to operate effectively in 2020, advertising and promotional regulatory affairs professionals must remain well-informed of current industry standards and state/federal requirements governing cost and price disclosures in promotional communications.