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戻る Agenda
SESSION 2: MI CONTENT USE: COMPANIES AND CONSUMERS – MIND THE GAP!
Session Chair(s)
Marie-Luise Helmich, PhD
Head of Global Medical Information Key Markets - Global Medical Information
Sanofi, Germany
This interesting session will provide a holistic overview of the creation, dissemination and usefulness of medical, clinical trial and lay summary information provided for healthcare providers (HCP) and consumers, both adults and children. We will:
- Identify and address the key requirements of, and writing skills needed for reaching different patient and consumer audiences.
- Learn how a company has used new technologies to implement and assess global content and the intelligent “re-use” of content for their inhouse
information services. As the company view is often driven by efficiency, new technologies facilitate implementation and modification
of content based on the relevant needs per channel. - Analyze and discuss HCPs opinions on the content and utility of the responses from different companies’ medical information departments.
Speaker(s)
How to Write patient focused, easier language medicines information for adults and children
Jane Lamprill
Please Read Carefully, United Kingdom
Plain/Lay Language Consultant & Medical Writer
What do healthcare providers think about SRDs? An opinion survey on content
Evelyn R. Hermes-DeSantis, PharmD
Phactmi, United States
Director, Research and Publications
Single Adaptive Responses – Rethinking Medical Content creation for omni-channel delivery
Katia Castrillo, PhD
Eli Lilly, Ireland
Medical Information Europe Capability Senior Manager