戻る Agenda
Innovation in Enrollment, Recruitment, and Retention
Session Chair(s)
Neil Weisman
President
Continuum Clinical, United States
Patient engagement is critical to the success of clinical trials before enrollment, during the trial and after completion. How and where do you engage in the current world of social media constant contact, trending topics, and networking; and do it efficiently and effectively. Social media can provide several unique benefits and possibilities that traditional recruitment channels may not. What works best in communicating with and truly engaging on platforms which have become an integral part of our day-to-day lives. How do you stay user friendly while still advertising and maximizing the opportunities to use technology?
Learning Objective : Demonstrate growth and impact of video on social media; Develop content strategy using patient video to improve enrollment; Apply real data to innovation in enrollment, recruitment, retention strategies; Identify patient and site engagement strategies/tactics to pilot in or enhance studies;Describe strategies for a comprehensive social media recruitment plan; Identify methods for tracking paid search success.
Speaker(s)
Patient Video: A Powerful Tool for Clinical Trial Recruitment
Paul Ivsin
The Patient Experience Project, United States
Managing Director, Clinical Trial Strategy
Optimizing Social Media Ads for Enrollment and Using Social Analytics Insights to Inform Strategy
Neil Weisman
Continuum Clinical, United States
President
Myth, Urban Legend, and an Element of Truth: Unwrapping Innovation in Enrollment, Recruitment, and Retention
Matthew Kibby, MBA
BBK Worldwide, United States
President, Chief Strategy Officer