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Session 3 Track 3: MSL Field Insights: Executing Three Rights (Right Audience, Right Time, Right Information), without Going in Circles
Session Chair(s)
Ed Cunningham, PharmD
Sunovion Pharmaceuticals, Inc., United States
Medical Science Liaisons (MSLs), with their advanced training, knowledge, and field focus, are uniquely positioned to help an organization understand the perspectives of its external stakeholders. The value of insights gathered and reported by the MSL team can span across a product lifecycle and involve a variety of customers that are ultimately impacted by the company’s decisions. This session will review approaches for optimizing the gathering and reporting of MSL field insights, while doing so in a timely, effective, and compliant manner.
Learning Objective : At the conclusion of this session, participants should be able to:- Discuss the role of MSLs and Field Medical teams in the gathering of scientific insights throughout each stage of the product lifecycle
- Describe best practices for identification of scientific insights which align with unique internal stakeholder needs
- Discuss tools and approaches for compliant documentation and reporting of insights
Speaker(s)
Speaker
Ed Cunningham, PharmD
Sunovion Pharmaceuticals, Inc., United States
Speaker
Michael Abbadessa, PharmD
OpX Insights, Inc., United States
Founder and Cheif Executive Officer
Speaker
Avikk S Ghose, MBA
Kernel, United States
CEO