DIA EUROPE 2019

Digital technologies and the internet have had huge impact on the accessibility to data and knowledge and in the way in which we communicate in professional and home life. Expert systems already provide healthcare professionals with the ability to analyse large amounts of data, alerting them to abnormal test results, helping with diagnoses or providing therapy recommendations. Social media and networking systems have also become powerful communication tools. How is medical information within the pharmaceutical industry embracing these digital technologies to improve accessibility to data and the way we communicate with our customers? Does the Med Info Service need to change to keep step with the digital evolution in information provision outside pharma? What will a medical information service look like in 2030? This session will explore these questions and many more in engaging dialogue and interviews with our expert medical information professional panel.