10th European Medical Information and Communications Conference and Exhibition

HCPs, Patients and Caregivers seek information across digital channels and a multitude of devices. While the digital age offers the potential for innovative use of many new digital options, their evolution in the tightly regulated healthcare environment is still underway. This session will share three different digital views: at first we will present a successful real-life example of implementing multi-channel Innovation including hot topics like project drivers, potential pitfalls and top level metrics. The second part of this session will talk about some of the industry innovations that are in progress in order to move us closer to the level of digital engagement our customers need. We will also touch on some concepts that are outside of the typical pharma comfort zone. Finally it is your turn: Assess your level of digital readiness! We will carry out an on-the spot online survey to get an idea about the innovation level of all participants. Please install your DIA-App before you arrive!