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Session 3 Track A/B: Innovating in Medical Communications – Moving From Ideas Into Real Experiences
Session Chair(s)
Michelle Clausen, PHARMD, RPH
Senior Director, Chief Medical Office- Strategy & Innovation Team
Pfizer, Inc., United States
Juan C. Nadal, MD
Vice President Medical Communications, Medical Affairs
Bayer HealthCare Pharmaceuticals, United States
Learning Objective : At the conclusion of this session, participants should be able to:- Discuss innovation concepts and innovation in other industries
- Relay examples of how to encourage innovation in the workplace
- Describe examples of innovations in medical communications – from idea to execution
Speaker(s)
Speaker
Jamie Showrank
Bayer Business Services, GmbH, Germany
Global IT Innovation Manager
Speaker
Gregory Cohen
UCB, Inc., United States
Associate Director, Global Strategic Marketing - Multichannel Engagement Lead