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[V1-S6] Patient-Focused Medical Affairs Roles and Activities - Beyond the Pill with Patient Support Programs
Session Chair(s)
Kihito Takahashi
Head of R&D/Medical Affairs Hub Japan
Swedish Orphan Biovitrium (SOBI) Japan, Japan
Medical affairs organizations within the pharmaceutical industry are emerging to play a more important role in partnering with physicians to provide value in patient-centered health care. The purpose of this session is to provide a basic understanding of the roles and activities of Medical Affairs from a patient-focused perspective. In this session, we will also discuss the challenges and opportunities of Patient Support Programs (PSP) as part of the patient-focused medical affairs activities.
Speaker(s)
Medical Affairs 2015 and Beyond
Hiroshi Tamada, MD, PhD, MBA
Bristol-Myers Squibb K.K., Japan
Senior Executive Officer, Head of Japan Medical & Development
Patient-Focused Medical Affairs Roles and Activities - Beyond The Pill with Patient Support Programs
Rick Tsai, DMD, MD
MSD K.K., Japan
Head of Medical Affairs, Exective Officer
DialBetics: A Novel Smartphone-based Self-management Support System for Type 2 Diabetes Patients
Kayo Waki, MD, PhD, MPH
Graduate School of Medicine, The University of Tokyo, Japan
Project Associate Prof, Dept of Ubiquitous Health Informatics,School of Medicine