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Track 4: Medical Affairs and Scientific Communication

DIA 2017: Driving Insights to Action

This track will share insights from medical affairs professionals and medical writers across the globe. Sessions within the track will address necessary skills and best practices for working cross functionally and compliantly within medical affairs, medical information, and scientific communication.

Sessions in Medical Affairs and Scientific Communication

Sunday, June 23 | Short Courses

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Included Topic Areas in Medical Affairs and Scientific Communication

DIA 2018’s Program and full list of sessions will be available in January. Meanwhile, see what topics and priorities we are designing content for.

  • Medical affairs role in patient centricity: innovations to impact (e.g., engaging patients’ social networks to determine priority patient outcomes to drive medical strategy)
  • Utilizing big data (i.e., text analytics, digital listening) into actionable insights that create value for medical teams and informs medical strategy
  • Applying health economics, real world evidence and outcomes partnerships across medical affairs (e.g., use of RWE in medical information deliverables; MSL communication of RWE; training of managed care liaisons)
  • Biosimilar considerations for medical affairs professionals, including medical information support of biosimilars and future outlook for communicating about biosimilars
  • Defining meaningful metrics to highlight medical affairs value (e.g., medical information, publications, CME, investigator-sponsored research, MSL touch points, KOL activities) and how to ensure they resonate with key internal stakeholders
  • Digital, data, and new technologies in medical affairs for driving customer impact and value
  • Clinical trial results disclosure: what have we learned from EMA Policy 0070 implementation and postings?
  • Best practices for implementing lay summaries and communicating results to patients
  • The role of scientific communications in medical key message development and knowledge

Who is This Track Designed For?

Professionals involved in: medical or regulatory scientific writing, medical communications, and medical information. Medical science liaisons are also a key audience..

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