Generative AI is quickly becoming part of Medical Affairs, but most teams are still figuring out how to move from individual use to real, consistent impact.

In this webinar, we’ll share what actually happened when AI was implemented on an MSL team, including what worked, what didn’t, and what we would do differently.

You’ll hear real-world lessons on:

-How an AI implementation program was structured and deployed

-What was measured to demonstrate impact and what was surprising about it

-Where teams struggled to drive adoption and consistency

-Why communication and manager enablement made the biggest difference

-What changed in MSL performance over time

We’ll also explore how AI is shaping expectations for the MSL role and what leaders can do to build sustainable capability across their teams.

If you’re looking for a behind-the-scenes view of what it's like to implement AI on an MSL team, this session is for you.