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DIA 2027 · San Diego, California

Resources

Everything you need to prepare for DIA 2027—from registering your team and booking accommodations to ordering booth services and accessing event tools.

Manage Your Participation

Exhibit & Sponsorship Portal

Your one-stop shop for all things related to your DIA exhibiting and sponsorship experience. This portal is your centralized hub to manage your participation efficiently and stay up to date on important details.

Use the Exhibit & Sponsor Portal to:

  • Pay remaining balances
  • Update company information (description, logo, etc.)
  • View Exhibitor eNewsletters
  • Upload proof of insurance
  • Register exhibit personnel
  • Access the Exhibitor Service Kit
  • Review sponsorship deliverable information
  • View important deadlines and helpful links

... and more!

Be sure to check back regularly for updates and new tasks as we get closer to the event.

Need help accessing your portal?

Please contact us at diaops@discoversb.com and we’ll be happy to assist you.

Visit Portal
Registration

Primary and Secondary Contacts

When purchasing your exhibit or sponsorship, you designated a Primary Contact and had the option to list a Secondary Contact. Only the Primary and Secondary Contacts will have access to:

  • Manage My Exhibits – manage exhibitor registrations.
  • Mobile App Exhibitor Profile – update company information.

To change your designated contact, please email americas.exhibits@DIAglobal.org.

Instructions

  • Visit the Manage My Exhibits page and log in with your User ID and Password.
    • Only the Primary and Secondary Contacts designated during Exhibitor Registration can access Manage My Exhibits for this DIA conference.
    • If you have forgotten your DIA User ID and Password, or this is your first time logging into the DIA website, select the Forgot User ID/Password link.
  • Select the appropriate exhibit/company from the table if more than one appears.
  • Add the staff members you need to register. The system will track how many of each registration type are available based on your package size, additional registrations purchased, and additional marketing products ordered. Each registrant must have a unique email address.
  • You may make changes until June 14, 2027, by logging in and switching or removing registrations.

Exhibitor Contact & Access

Access to Manage My Exhibits is limited to the designated Primary and Secondary Contacts for your organization.

Registration Confirmations

Once registrants are added, they will appear below the green ADD button. Return to this page at any time to modify registrations or confirm your list of registered exhibitors. Individual confirmation emails will not be sent to complimentary exhibitors.

Register Booth Staff
Hotel Information

Review official DIA 2027 hotel information and accommodations.

View Hotel Information
Mobile App & Exhibitor Listing – Coming Soon

Step-by-step instructions for updating your exhibitor listing in the mobile app are coming soon.

Plan Your Exhibit

Exhibitor Services Kit – Coming Soon

Order furnishings, carpet, electrical, internet, shipping, material handling, cleaning, and other booth services.

Official Show Vendors

We partner with a select group of trusted vendors to help support your exhibit and sponsorship experience. The official vendor list will be available closer to the start of the meeting. Please check back for updates.

Only vendors included on the official DIA vendor list are authorized to contact you on behalf of the show.
Be cautious of unsolicited emails or calls from companies claiming to represent the show—these may be scams.

If you ever have questions about a vendor’s legitimacy, please contact us at diaops@discoversb.com before sharing any personal or payment information.

Exhibit Schedule and Hours

Exhibit Hall Schedule

Activity Day Date Time
Installation Saturday June 26 12:00 PM – 5:00 PM
Installation Sunday June 27 8:00 AM – 5:00 PM
Exhibit Hall Open Monday June 28 10:00 AM – 6:00 PM
Unopposed time: 4 hours
Exhibit Hall Open Tuesday June 29 9:00 AM – 4:00 PM
Unopposed time: 4 hours
Exhibit Hall Open Wednesday June 30 9:00 AM – 2:00 PM
Unopposed time: 3 hours
Dismantle Wednesday June 30 2:00 PM

Please note: All dates and times are subject to change. Exhibitors will be notified of any updates.

Important Dates and Deadlines – Coming Soon

Coming soon.

Policies & Guidelines

Exhibit & Sponsorship Terms and Conditions

This document outlines the DIA 2027 Global Annual Meeting exhibitor contract, including exhibit space selection and fees, exhibitor participation requirements, payment and cancellation terms, and the rules and conditions governing exhibiting at the meeting.

View Terms and Conditions
Payment Policy

Booth Payment Terms:

Exhibitors who participate in the initial space selection during the 2026 Global Annual Meeting or sign this Contract prior to July 30, 2026:

  • Must remit 50% of their total space rental charge as a deposit by August 30, 2026.
  • Exhibitors who do not remit their 50% deposit by Saturday, August 29, 2026, will incur a late payment fee of $500 per 100sqft of booth space contracted.
  • The remaining 50%, and any late payment fees, are due by Saturday, January 30, 2027.

If Contract signed between July 30 – December 31, 2026:

  • Exhibitors must remit 50% of their total space rental charge as a deposit within 30 days of receipt of their invoice.
  • Exhibitors who do not remit their 50% deposit within 30 days of receiving the invoice will incur a late payment fee of $500/100sqft of booth space contracted.
  • The remaining 50%, and any late fees, are due by Saturday, January 30, 2027, regardless of invoice date.

If Contract signed after December 31, 2026:

  • Exhibitors must remit 100% of their total space rental charge within 30 days of receipt of their invoice.

Outstanding balances will be subject to review, and contracted space may be cancelled by DIA. Any applicable cancellation fees will apply.

Sponsorship Payment Terms:

  • Sponsorship payments are due in full at the time of purchase.
  • Wire transfer payments must be received within 30 days. If payment is not received, the sponsorship will be released.

ACH/wire or credit card payments are highly recommended in order to confirm payments are received by the deadline. Invoices will include a secure link to remit credit card payments.

No Exhibitor or Sponsor will be allowed to participate in the Event unless payment in full is received prior to 8:00 AM on Saturday, June 26, 2027 (move-in). DIA reserves the right to hold or revoke Exhibitor badges for any Exhibitor with an unpaid balance and to instruct all official show contractors to deny goods and services.

After 30 days of overdue payment, if the late payment has not been acknowledged by the exhibitor/sponsor, nor has any upcoming payment plan been provided to DIA, DIA has the right to remove your booth from the Exhibit Hall and cancel your participation in the meeting without refund of prior payments.

Cancellation Policy

Booth Cancellation Policy:

  • Cancellation/Downsizing Notifications received on or before July 30, 2026: Exhibitor shall receive a full refund within 60 days of cancellation.
  • Cancellation/Downsizing Notifications received August 1, 2026 - January 31, 2027: DIA shall retain 50% of the total space rental charge (inclusive of any late fees), and Exhibitor shall be refunded the other 50%, if it has already been paid.
  • Cancellation/Downsizing Notifications received after January 31, 2027: DIA will retain 100% of the total space rental charge (inclusive of any late fees) and will offer no refund.

Sponsorship Cancellation Policy:

  • Sponsorships are non-refundable.

Any cancellation of booth space, meeting space, sponsorship, and or advertising must be made in writing to SB Expos & Events via email to DIAsales@discoversb.com.

Anti-Suitcasing Policy

DIA is committed to maintaining the integrity of our events and protecting the value of participation for all attendees, exhibitors, and sponsors. DIA strictly prohibits "suitcasing" at all DIA meetings and forums.

What is Suitcasing?

"Suitcasing" refers to attending a DIA event as a regular attendee, without an exhibit or sponsorship, for the purpose of soliciting business or promoting products or services. Examples include:

  • Distributing promotional materials or samples in aisles, public areas, or other exhibitors' booths
  • Conducting business meetings in session rooms, hotel lobbies, restaurants, or other off-floor locations during event hours
  • Soliciting business from registered exhibitors or attendees without authorization

Policy & Enforcement

DIA reviews all event registrations and reserves the right to identify and cancel registrations from individuals or companies engaging in or intending to engage in suitcasing activity. Registrants flagged through this process will be contacted by DIA and may be offered the opportunity to participate appropriately through the purchase of an exhibit space or an Industry Badge.

Why This Policy Matters

This policy ensures that all participants receive the full value of their investment and that the exhibition environment remains fair, professional, and beneficial for all involved.

Questions?

Contact Us

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