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Session 5: Navigate Uncertainty with Confidence: Strengthening Decision-Making Across the Patient Journey
Session Chair(s)
Marta Avellar, MBA
MBA, Medical Information Regional Head, LATAM & Canada, Takeda, Brazil
Medical Affairs professionals routinely make high-stakes decisions with incomplete information, competing stakeholder perspectives, and significant time pressure. Through an interactive racing simulation and patient journey debrief, participants will explore how bias, risk perception, and data interpretation influence decision quality and apply practical frameworks for patient-centered decision-making under uncertainty.
Learning Objective : At the conclusion of this session, participants should be able to: - Analyze how bias, stakeholder influence, and time pressure affect decisions under uncertainty.
- Apply structured approaches to assess incomplete or conflicting information.
- Evaluate risks and opportunities to support evidence-based decisions.
- Connect decision-making principles to challenges in Medical Affairs practice.
Speaker(s)
The Interlagos Decision: Senna's Championship Gamble - Decision Making Under Uncertainty
Kamila Bora Rocha, PharmD, RPh
Senior Medical Information Manager, Propharma Group, United States
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