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Using Influencers to Recruit Hard-to-Engage Populations
Session Chair(s)
Sarah McKeown-Cannon
Vice President, Growth
Publicis Health, United States
Influencers are community connectors that can be leveraged to expand patient recruitment, particularly for hard-to-engage populations. We will discuss how influencers can engage patient audiences for clinical trial participation.
Learning Objective : Discuss the power of influencer marketing to improve clinical trial participation, including among diverse populations; Describe how to build an effective influencer campaign — matching the right influencer to your objectives; Develop effective digital assets; Identify how to maximize exposure among a captivated audience.
Speaker(s)
Using Influencers to Recruit Hard-to-Engage Populations
Lara Lane
Ironwood Pharmaceuticals, United States
Director, Clinical Operations
Using Influencers to Recruit Hard-to-Engage Populations
Jane Myles
Digital Trials and Research Alliance, United States
VP, Programs and Initiatives
Using Influencers to Recruit Hard-to-Engage Populations
Dezbee McDaniel
Clinispan Health, United States
CEO/Co-Founder
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