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Session 7 Track 1: Effective Customer Engagement Strategies for Patients & HCPs
Session Chair(s)
Hanady Elhadidy, PHARMD
Senior Director, Global Customer Engagement , Bristol Myers Squibb, United States
This session aims to explore various principles in effective customer engagement, whether engaging with patients or HCPs, including: Tools, Strategies, and Innovation.
Learning Objective : At the conclusion of this session, participants should be able to:- Identify innovative tools and technology that enable a better customer engagement experience
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Discuss principles that lead to effective engagement of patients and HCPs
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Evaluate tools that enhance the delivery of MI to patients and HCPs
Speaker(s)
Jones Jaick, MBA
Associate Principal, ZS Associates, United States
Medical Omnichannel: Elevating HCP-centricity, Engagement, and Connected Experiences
Rebecca Burns, PHARMD, PHD, RPH
Head of US Medical Affairs, Epilepsy and Rare Syndromes , UBC, Inc., United States
Speaker
Sheryl Johnson, PHARMD
Senior Director of NA Operations, Alphanumeric, United States
Speaker
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