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Session 3 Track 1 : Strategies for Generating and Sharing Medical Information Insights
Session Chair(s)
Elizabeth Froom, PharmD, RPh
Senior Director, Medical Writing and Healthcare Communications
PPD, United States
The goal of this session is to discuss strategies for generating medical information insights and sharing them effectively across Medical Affairs and other internal teams. Practical case examples of learnings and challenges will be provided.
Learning Objective : At the conclusion of this session, participants should be able to:- Discuss innovative approaches and techniques for identifying insights
- Develop strategies for sharing insights and examine the integration of insights across Medical Affairs functions
- Discuss how to effectively demonstrate the value of actionable insights and their impact on other internal teams
Speaker(s)
Generating Medical Information Insights
Denise Staley, PharmD
PPD, United States
Director, Operations
Medical Affairs and the Insights Gold Mine
Natalie Gearhart, PharmD
Johnson and Johnson, United States
Associate Director, External Engagement Strategy, Medical Affairs
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