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Omni Rancho Las Palmas Resort & Spa

19 mar 2018 1:00 p.m. - 21 mar 2018 4:00 p.m.

41000 Bob Hope Drive, Rancho Mirage, CA 92270

Medical Affairs and Scientific Communications Forum

Medical Communication, MSL, and Medical Writing.

Session 10 Track 1: Podium Pearls

Session Chair(s)

Poonam  Bordoloi, PHARMD

Poonam Bordoloi, PHARMD

Executive Director, Head of Global Medical Affairs Capabilities, Organon & Co., United States

Medical communications professionals will be presenting their successes, challenges, and “pearls of wisdom” on various topics through podium presentations.

Learning Objective : At the conclusion, participants should be able to:
  • Discuss and share best practices, experiences, and innovative processes for medical communications topics related to Social media and new tools for engagement, collaborating across medical affairs, contact center and actionable insights, EU collaborative pharma portal(s), proactive HCP Whatsapp Broadcast initiative launched outside the US, and the use of readability formulas within medical writing for clinical trial summaries

Speaker(s)

Rania  Gaspo, PHD

Medical Information (MI) Social Media Activities in Canada: Impact of Post Type on Engagement Rate

Director, Global Therapy Area Team Lead, External Medical Communications, Pfizer Inc, Canada

Isabelle C. Widmer, DrMed

How Successful Medical Affairs Teams Make the Most of Their Real-World Data to Benefit Patients

CEO & Consultant, elytra GmbH, Switzerland

Nicholas  Liu, PHARMD

Analysis of Medical Information Contact Center Data: Business Insights and Opportunities

Medical Information Associate, Lundbeck, United States

Aurelio T Benassini, DrMed, MD

A MILEstone - Creating the European Industry Association for Medical Information

Executive Director Global Medical Information , Merck Sharp & Dhome, United States

Marie-Luise  Helmich, PHD

MI-ND Medical Information-News Delivery: Providing Customers with Medical Information "Proactively" by Using WhatsBroadcast

Head of Global Medical Information Key Markets - Global Medical Information, Sanofi, Germany

Autumn Sky Watson

Clinical Trial Summaries: Readability to Effectively Inform Patients

Biomedical Writing Student, University of The Sciences In Philadelphia, United States

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