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Washington Marriott Wardman Park

18 feb 2015 8:00 a.m. - 19 feb 2015 5:00 p.m.

2660 Woodley Road, NW, , Washington, DC 20008 , USA

Marketing Pharmaceuticals 2015: Drug/Device Marketing in an Evolving Environment

Session 4: A Continuous Improvement Journey: Achieving Quality Excellence with Promotional Communications

Session Chair(s)

Glenn N. Byrd, MBA

Glenn N. Byrd, MBA

President

GByrd Ad-Promo Solutions, LLC, United States

We all strive to distribute high quality product advertising and promotional materials. This doesn’t simply happen organically or by accident. During this session we will explore how applying a quality system framework can help your organization consistently reach success with the distribution of promotional materials, while additionally improving employee engagement for key departments such as Regulatory, Legal, and Medical. Come and hear two companies who have put these systems in place, share their views on the power of quality systems and consistency, successes, and the lessons they learned along the way.

Speaker(s)

Traci  Paciulli, MBA

Speaker

Traci Paciulli, MBA

Merck & Company Inc., United States

Director Compliance and Operations, Worldwide Product Labeling

Jacob  Nyman, MBA

Speaker

Jacob Nyman, MBA

Merck & Co., United States

Director, Office of Promotion and Advertising Review

Ann  Connery, PHD

Speaker

Ann Connery, PHD

Eli Lilly & Company, United States

Senior Director Quality Assurance Customer Information Quality

Michele  Sharp, PHARMD

A Continuous Improvement Journey: Achieving Quality Excellence with Promotional Communications

Michele Sharp, PHARMD

Eli Lilly and Company, United States

Senior Director, Global Regulatory Affairs

Panel  Discussion

Panel Discussion

All Session Speakers, United States

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