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Eventos globales

Washington Marriott Wardman Park

18 feb 2015 8:00 a.m. - 19 feb 2015 5:00 p.m.

2660 Woodley Road, NW, , Washington, DC 20008 , USA

Marketing Pharmaceuticals 2015: Drug/Device Marketing in an Evolving Environment

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Session 2: Leveraging Innovative Technologies Compliantly

Session Chair(s)

Dale Cooke, JD, MA

President

Phillycooke Consulting, United States

Consumers and health care professionals rely on the Internet and their mobile devices as essential tools for finding information about health care, medicine, and other treatment options. Makers of prescription products have been lagging behind in the uptake of these tools. This session provides the hands-on experience of some of the people who are leveraging YouTube and Twitter at the time and in the platform that people are using.

Speaker(s)

Social Innovations in Healthcare

Patricia MacWilliams

Google, United States

Head of Healthcare Advertising Sales

Speaker

Craig Hashi, PHD, MBA

Twitter, United States

Lead Pharma Strategist

Legal Lessons: Effectively Leveraging Innovative Technologies

Jennifer De Camara, JD

Johnson & Johnson, United States

Assistant General Counsel

Speaker

Carla Brooks, MSC, RAC

Blueprint Medicines Corporation, United States

Senior Director, Regulatory Affairs, Advertising and Promotion

Panel Discussion

All Session Speakers, United States

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Marketing Pharmaceuticals 2015: Drug/Device Marketing in an Evolving Environment

Session 2: Leveraging Innovative Technologies Compliantly

Session Chair(s)

Dale Cooke, JD, MA

Speaker(s)

Social Innovations in Healthcare

Speaker

Legal Lessons: Effectively Leveraging Innovative Technologies

Speaker

Panel Discussion

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