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Session Chair(s)
Lucy Rose, MBA
President
Lucy Rose and Associates, United States
Learning Objective : Discuss important environmental forces and agencies impacting the regulation of prescription drug promotion; Apply advertising and promotional regulations to advertising/marketing materials; Explain the importance of reviewing FDA regulatory letters as they apply to these regulatory decisions.
Speaker(s)
FDA Point of View
Thomas W. Abrams, MBA, RPH
Former FDA, United States
Retired, Director, Office of Prescription Drug Promotion, OMP, CDER
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