This track shares global insights from medical affairs professionals and scientific communicators across the life sciences industry. Sessions highlight best practices and emerging trends in medical writing, regulatory and scientific content development, field medical activities, and stakeholder engagement. The focus includes delivering high-quality and compliant communications, leveraging technology and AI, strengthening cross-functional collaboration, and advancing project management and leadership capabilities throughout the product lifecycle from clinical development to market access and post-launch engagement.
Themes:
- Scientific and Regulatory Writing Practices: Best practices in authoring high-quality, compliant, publications and regulatory documents
- Global Health Authority Guidance, Regulations, and Regulatory Engagement: Navigating evolving global requirements and engaging with regulators to ensure aligned, impactful scientific content
- Medical Affairs Strategy and Scientific Messaging: Communicating clear, consistent, and strategic messaging to support global harmonized submissions
- Technology and AI in Medical Writing and Medical Affairs: Leveraging AI, automation, and digital platforms to enhance scientific content delivery while managing change and role transformation
- Project Management and Process Optimization: Applying project leadership and cross-functional collaboration to improve quality, scalability, and efficiency in medical affairs and writing functions
- Customer, Patient, and Payer Engagement: Strengthening engagement strategies and scientific exchange with HCPs, patients, field medical, and payers across channels by addressing organizational barriers to patient engagement and enabling stronger, more collaborative partnerships
- Career Development and Role Evolution: Building competencies for future-ready medical affairs and medical writing professionals through leadership growth, upskilling and reskilling, and alignment with organizational and client needs
- Multi-Channel/Omnichannel Scientific Communication: Designing and implementing multi-channel strategies to deliver accessible, relevant, and timely content tailored to diverse stakeholder needs
- Medical Affairs as the Bridge Across Clinical Development, Market Access, and Product Launch: Showcasing how medical affairs functions serve as a critical connector from development insights to successful market entry
Key Questions to be Addressed:
- How can medical affairs professionals strategically connect clinical development insights to support market access and successful product launches?
- What project management strategies and cross-functional collaboration models can improve the quality, scalability, and efficiency of medical writing and medical affairs deliverables?
- How can organizations integrate AI and digital technologies into writing and communications functions while ensuring scientific integrity, compliance, and change readiness?
- What approaches can enhance multi-channel engagement and elevate the impact of scientific communication with HCPs, patients, payers, and regulators?
- How can medical affairs teams evolve their roles and competencies to meet emerging needs across diverse organizational and client environments?
