Overview

This On Demand Recording was recorded live during the Medical Affairs and Scientific Communications Annual Forum.

Subsequently there may be short periods of time where the sound level may vary for any given presentation. During these short intervals, you may want to turn up the speaker volume on your computer.

This session was chaired by Christi C. Marsh.

In this patient-focused recording, we will explore insights from a new solution center and how to measure time to impact to value with a patient-focused mindset. Two patient advocates will share their insights on how to engage patients as partners. There will be discussion on the challenges of navigating through a chronic illness as well as important resources that are available to help patients. Key points will include the importance of finding community and support groups for patients, earlier involvement of patients in research and development, and caregiver needs and resources.

Session Talks Include:

Customer Interactions: Time to Impact to Value, Insights from a New Solution Center and Patient Focused Mindset - Christi C Marsh
Patients as Partners - Bill Wilkins & Chris Maxwell

Who should attend?

Medical Communications
Medical Writing
Medical Liaisons
Medical Information
Medical Call Center Environment
Regulatory Affairs
Clinical Research
Professional Education, Training, and Development
Document Management/eSubmissions

Learning objectives

At the conclusion of this webinar, participants should be able to:

Discuss the patient’s perspective, the top concerns and needs upon diagnosis of a chronic disease
Explain how advocacy and support groups are a vital part of helping awareness as well as healing and connection to solutions for patients and caregivers
Discuss new ways to use our communications knowledge and platforms to identify some new solutions in which patients want or need from pharmaceutical companies
Recall how patients have benefited from partnering with industry programs/ offerings, the limitations and gaps that still exist, and possible opportunities in the future
Describe how the evolution of customer surveys and feedback have been adapted to offer value to patients including quality of answers, evolving response documents, improved time to therapies, and access to other resources for patient therapy

Have an account?

Making Patients the Priority

Overview

Who should attend?

Learning objectives

Be informed and stay engaged.