Short Course* Registration: 8:00AM-12:00PM
This course will discuss the basics of advertising and promotion regulation (including scientific content) and then explore how to create an effective and agile system (people, process, technology, and training) to support content development, review, and management. We’ll explore how to use risk and brand maturity assessments to reduce review complexity and streamline processes for time sensitive materials.
*Short Courses are not included in the conference registration and require a separate fee.
At the conclusion of this short course, participants should be able to:
- Review the current and evolving regulatory landscape
- Discuss how content review is a integrated system from ideation to content expiration
- Describe how each system element (training, people, process, technology) must work as a whole in an agile and continually improving structure and explore best practices for each
- Discuss how to easily incorporate risk assessments into review processes