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Advertising and Promotion Regulatory Affairs Conference


Session 4 Track A: Addressing the Multi-Screen World: Promotional Challenges of New and Emerging Technologies

    Session Chair(s)
      Dale  Cooke, MA

      Dale Cooke, MA

      • President
      • PhillyCooke Consulting , United States
    Patients, caregivers, and HCPs are dividing their attention among all of their devices; and that means reaching the right audience means providing messaging anywhere and anytime people want it. This has proved challenging for pharmaceutical companies. This session will address some of the more recent developments in multi-screen messaging and provide you with the information you need to ensure compliance of your communications, including the issues of advertising/promotional challenges inside mobile apps, multi-device tracking and privacy concerns, and point of care promotional communications and their integration into a broader campaign.
    Learning Objective : At the conclusion of this session, participants should be able to:
    • Recognize the differences and nuances of evaluating mobile promotional efforts
    • Discuss unique questions to ask about mobile marketing efforts, especially regarding targeting
    • Integrate new and emerging platforms into traditional campaigns
    Speaker(s)
      Kristi L. Wolff

      Panelist

      Kristi L. Wolff

      • Partner
      • Kelley Drye & Warren LLP, United States
      Geoff   McCleary

      Panelist

      Geoff McCleary

      • Mobile & Connected Health Executive, Director Digital Health
      • PricewaterhouseCoopers, United States
      Julie  Cain

      Panelist

      Julie Cain

      • Vice President, Product Strategy
      • PatientPoint, United States

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Call for Posters Extended: January 16

Guidelines | Submit


Complimantary Webinar

Navigating the Still Murky Waters of Manufacturer Communications: Promotion, Commercial Speech, and Scientific Exchange
Jan. 17 | 11:00AM-12:00PM ET


Preconference Short Course Options

Ad Promo Primer