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Advertising and Promotion Regulatory Affairs Conference

Session 4 Track A: Addressing the Multi-Screen World: Promotional Challenges of New and Emerging Technologies

    Session Chair(s)
      Dale  Cooke, MA

      Dale Cooke, MA

      • President
      • PhillyCooke Consulting , United States
    Patients, caregivers, and HCPs are dividing their attention among all of their devices; and that means reaching the right audience means providing messaging anywhere and anytime people want it. This has proved challenging for pharmaceutical companies. This session will address some of the more recent developments in multi-screen messaging and provide you with the information you need to ensure compliance of your communications, including the issues of advertising/promotional challenges inside mobile apps, multi-device tracking and privacy concerns, and point of care promotional communications and their integration into a broader campaign.
    Learning Objective : At the conclusion of this session, participants should be able to:
    • Recognize the differences and nuances of evaluating mobile promotional efforts
    • Discuss unique questions to ask about mobile marketing efforts, especially regarding targeting
    • Integrate new and emerging platforms into traditional campaigns
      Kristi L. Wolff


      Kristi L. Wolff

      • Partner
      • Kelley Drye & Warren LLP, United States
      Geoff   McCleary


      Geoff McCleary

      • Mobile & Connected Health Executive, Director Digital Health
      • PricewaterhouseCoopers, United States
      Julie  Cain


      Julie Cain

      • Vice President, Product Strategy
      • PatientPoint, United States

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