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Session 1: The Value of Medical Information – Making a Difference to External and Internal Customers
Session Chair(s)
Viviane Arid De Lima, PharmD, MBA
Medical Information Regional Lead, Latam; Global Lead, Patient Engagement
Pfizer Inc, Brazil
Learning Objective : At the conclusion of this session, participants should be able to:
- Identify how MI functions in different companies have been able to contribute to the success of the business through collaboration with internal stakeholders
- Recognize the value MI services can bring to external customers through various services
- Build on ideas and best practices and discuss new ways to assess the value of MI, both internally and externally
Speaker(s)
Could Medical Information Insights Prevent Problems and Anticipate Trends?
Andreia Rosana Andrade, PharmD
Amgen, Brazil
Medical Information Manager
Insights to Action: Medical Information Generating Value
Julia Petses, PharmD
Novartis, United States
Global Head, Medical Information Excellence and SEC Established and Rare Franchi
Insights to Action: Strengthening Relationships with Clients
Suzete Yazaki Yamashiro
Bayer, Brazil
Medical Information Coordinator
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