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Session 3A: Customer Centric Medical Information: Evolving the Content Around the Customer Session
Session Chair(s)
Christi Marsh, PharmD
Sr Director Medical Affairs
Fibrogen, Inc, United States
A varied speaker panel will provide unique experience-based dialogue of how medical information content and focus has been evolving around customers from both the HCP and patient perspectives in the era of customer –centricity. Speakers will share customer advisory results, best practices, new pilots, customer feedback, and examples of content evolution for medical information from their respective companies. This session promises to be thought provoking and challenging the “norms” for medical information and communications! Put your thinking caps on and come to our session to ideate as we learn to create more value for our customers together.
Learning Objective : At the conclusion of this session, participants should be able to:- Demonstrate the benefits of conducting an External Advisory Board to obtain comprehensive feedback from our HCP customers
- Promote innovative thinking by providing examples of different types of content
- Gain practial ideas regarding customer preference and needs ways to measure
- List some key considerations around Consumer Response Documents and appreciate challenges of implementing a new format for consumers
Speaker(s)
Discontent with Content?
Matthew Wong, PharmD, MBA
Celgene Corporation, United States
Chief of Staff, Global Regulatory Affairs
Evolving the HCP Response: Everything from Navigational Ease, Updated Presentation, to Different Source Content
Shelby Lynn Biagi, PharmD
UCB Biosciences, Inc., United States
Clinical Site Management Team Lead
New Frontiers for Medical Information for Our Customers: Considerations Around Patient Medical Information Response Documents
Chi Chang
Genentech Inc., United States
Associate Director, Medical Communications
Panel Discussion
All Session Speakers, United States
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