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Session 6 Track E: The Shift in the Provision of Medical Information to Health Care Professionals- Are We At The Precipice of Change?
Session Chair(s)
J. Lynn Bass, PharmD, RPh
Senior Director, Medical Science Liaisons
BridgeBio, United States
This session will educate professionals in the pharmaceutical, biotech, and device industries on the shifting landscape around the education of health care providers. The current regulatory environment, the changing drivers of health care, and the transformation of medical discussions from a focus on science to a focus on the economics of the science will be discussed.
Learning Objective : At the conclusion of this session, participants should be able to:
• Describe the current challenges and restrictions of disseminating medical information to healthcare professionals
• Examine the evolving dissemination of medical information from both a scientific and economic focus
Speaker(s)
Faculty
J. Lynn Bass, PharmD, RPh
BridgeBio, United States
Senior Director, Medical Science Liaisons
Faculty
Kevin Appareti
Royal Philips, United States
Senior Director, Global Medical Science Liaison
Monica Kwarcinski, PharmD
Purdue Pharma L.P., United States
Vice President, Medical Affairs
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