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Renaissance Glendale Hotel and Spa

Mar 16, 2015 1:00 PM - Mar 18, 2015 4:30 PM

9495 W. Coyotes Boulevard, Glendale, AZ 85305

Medical & Scientific Communications 2015 Annual Forum

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Session 4 Track A-B: Hot Topics - Insights Across Medical Communications

Session Chair(s)

Poonam Bordoloi, PharmD

Poonam Bordoloi, PharmD

Executive Director, Head of Global Medical Affairs Capabilities

Organon & Co., United States

This interactive session will review several hot topics of interest to Medical Information (MI) professionals. MI groups gather and share customer insights to shape medical information strategy and medical planning to address customer informational needs. After gathering this information, how do you identify areas of improvement and how do you implement a program with internal partners to improve the overall quality of information delivered to the customer?

Acquisition of new products and/or new business units continues across the pharmaceutical industry. Support of new products requires integrating people, processes, and technologies. How does this affect the contact center and what steps are required to ensure customer contacts, people, and best practices transition smoothly? Our panel will discuss examples and scenarios through recent experiences.

In this time of corporate integrity agreements (CIAs) and increased compliance, it is important to discuss audit inspection readiness? Are MI groups changing the way they do business and if so, how are they preparing for complex audits? Are you keeping up with compliance as changes occur to your operations and regulatory environment, and more importantly, are you ready for your next audit? We are sure this topic will generate some great dialogue.

Each of these 3 topics will focus on Medical Communications and how companies are handling the above hot topics. During this session, you will have the opportunity to hear from a distinguished panel of experienced Medical Communications professionals and have the opportunity to share best practices. You are invited to attend and participate in a lively discussion that will leave you with great ideas to think about and implement in your company.

Speaker(s)

Stacey Fung, PharmD

Faculty

Stacey Fung, PharmD

Gilead Sciences, United States

Head, Global Medical Information

Faculty

Donato Silvestri

Bayer HealthCare Pharmaceuticals Inc., United States

Deputy Director, Compliance and Operations

Pete Guillot, MBA

Faculty

Pete Guillot, MBA

Centerfirst, United States

CEO and Founder

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