This tutorial is designed for individuals involved in marketing, legal, regulatory, public affairs, and advertising in the pharmaceutical and biologics industries, plus their consultants and agencies. If you are relatively new to this area, please join our experienced experts to gain the important information you need to maximize your workshop learning!

At the conclusion of this tutorial, participants should be able to:

• Discuss the current regulatory/compliance environment pertaining to prescription drugs, biologics and medical devices, both from an FDA and OIG/DOJ perspective
• Describe the FDA advertising and promotional requirements, including such topics as: claim support requirements, fair balance expectations, internet challenges, product booths at medical conventions, disease state programs, and public relations challenges