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Session 8B: Disease Awareness: Education or Promotion?
Session Chair(s)
Glenn N. Byrd, MBA
President
GByrd Ad-Promo Solutions, LLC, United States
The biotech and pharmaceutical industry is uniquely positioned to provide vital educational content to health care professionals and consumers. Disease awareness is an important component of ensuring promotion and protection of the Public Health, but it needs to be done right. Join us in examining the current trends in disease awareness/education as well as the trends in FDA enforcement and how to keep each activity — disease awareness and product promotion compliant.
Speaker(s)
Speaker
Sheetal Patel, PharmD
Johnson & Johnson, United States
Vice President, Specialty Compliance
Take it From a Fish: Social Media Disease Awareness Campaign
Rosann Fisher
AstraZeneca, United States
Marketing Manager, CV Lipids Franchise
Speaker
Rosemarie Carey
AstraZeneca Pharmaceuticals LP, United States
Director, Promotional Regulatory Affairs
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