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Washington Marriott Wardman Park

Feb 18, 2015 8:00 AM - Feb 19, 2015 5:00 PM

2660 Woodley Road, NW, , Washington, DC 20008 , USA

Marketing Pharmaceuticals 2015: Drug/Device Marketing in an Evolving Environment

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Session 2: Leveraging Innovative Technologies Compliantly

Session Chair(s)

Dale Cooke, JD, MA

Dale Cooke, JD, MA

President

PhillyCooke Consulting , United States

Consumers and health care professionals rely on the Internet and their mobile devices as essential tools for finding information about health care, medicine, and other treatment options. Makers of prescription products have been lagging behind in the uptake of these tools. This session provides the hands-on experience of some of the people who are leveraging YouTube and Twitter at the time and in the platform that people are using.

Speaker(s)

Patricia MacWilliams

Social Innovations in Healthcare

Patricia MacWilliams

Google, United States

Head of Healthcare Advertising Sales

Craig Hashi, PhD, MBA

Speaker

Craig Hashi, PhD, MBA

Twitter, United States

Lead Pharma Strategist

Jennifer De Camara, JD

Legal Lessons: Effectively Leveraging Innovative Technologies

Jennifer De Camara, JD

Johnson & Johnson, United States

Assistant General Counsel

Carla Brooks, MSc, RAC

Speaker

Carla Brooks, MSc, RAC

Blueprint Medicines Corporation, United States

Senior Director, Regulatory Affairs, Advertising and Promotion

Panel Discussion

Panel Discussion

All Session Speakers, United States

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