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Social Media in Patient Recruitment: How to Best Leverage the Digital Ecosystem
Session Chair(s)
JeanMarie Markham
Chief Executive Officer
Clinlogix, United States
Using Social Networks to Transform Patient Recruitment for Clinical Trials: Clinical Study Partnerships
Learning Objective : Define social media ecosystem; Define the impact on patient recruitment; Describe how pharmaceutical companies and CROs are partnering with social networks for patient recruitment in clinical trials.
Speaker(s)
Fueling Clinical Trial Recruitment through an Analysis of the Digital Ecosystem
Matthew Howes, MBA
inVentiv Digital + Innovation, United States
Senior Vice President, Strategic Services
Social Media in Patient Recruitment
Tracy A. England, MBA
OpenQ, United States
Vice President, Marketing
Using Social Networks to Transform Patient Recruitment for Clinical Trials: Clinical Study Partnerships
Eric J. Peacock, MBA
MyHealthTeams, United States
Co-founder and Chief Executive Officer
Using Social Networks to Transform Patient Recruitment for Clinical Trials: Lessons Learned
Javier Zambrano, MD
Biogen Idec Inc., United States
Director, Medical US Avonex/Plegridy
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