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Promotional Material Management: From Review to Submission – Contemporary Ideas
Session Chair(s)
Julia Petses, PharmD
Global Head, Medical Information Excellence and SEC Established and Rare Franchi
Novartis, United States
Marketing Globally Means Complying Regionally: How Promotional Review and Regulatory Affairs are Becoming More Integrated to Support Regional and Global Requirements
Learning Objective : Explain different approaches for the review of promotional materials; Identify key considerations when reviewing global materials; Describe the relationship between promotional review and regulatory operations.
Speaker(s)
Optimization of the Promotional Review Process
Robert K. Morris, PharmD
GlaxoSmithKline, United States
Director, Medical Information, HIV and Dermatology
The Benefits and Risks with Global Promotional Review
Victoria Dlensi
Shire GmbH, Switzerland
International Advertising & Promotion Lead, Global Regulatory Affairs
Marketing Globally Means Complying Regionally: How Promotional Review and Regulatory Affairs are Becoming More Integrated to Support Regional and Global Requirements
Dirk Beth
Arivis, United States
Managing Director
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