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Bethesda North Marriott Hotel and Conference Center

Mar 18, 2014 8:30 AM - Mar 20, 2014 4:00 PM

5701 Marinelli Road, , North Bethesda, MD 20852 , USA

Beginning with the End in Mind – Study Endpoints: Targeting Patient-Centered Outcomes

What Does Differentiation Mean to You and How You Select Endpoints?

Session Chair(s)

William  Jacobson, PhD, MSc

William Jacobson, PhD, MSc

Tekada, United States

Topics presented in this session include:
- All Stakeholders want differentiation – are we talking about the same thing?
- What is(are) the priority(ies)? How are these determined/traded off? Are there specific scenarios that influence this e.g. first in class, best in class, second generation of same mechanism of action (i.e. potential generic competition), etc.?
- Speaker representatives of the Stakeholder functions to participate
- The regulatory tight rope

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