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Medical Writing for Social Media
Session Chair(s)
Jennifer Riggins, PharmD
Technology and Partnership Strategist
phactMI, United States
Social media and the use of smartphones and tablets have revolutionized how we interact, communicate, and access information. Breaking news is no longer saved for the nightly news on your local television station; news is communicated real time through social media platforms and applications such as Twitter, YouTube, and Facebook. Likewise, our communication model for the release of scientific information must also evolve. During this session, we will discuss channels and changes for scientific communication disclosures as well as potential pitfalls and "watch-outs". Additionally, we will present strategies for planning and preparing your medical writing team to be successful in this evolving information disclosure model.
Learning Objective : At the conclusion of this session, participants should be able to: - Describe the channels and changes facing medical writers as the disclosure model evolves - Recognize and address potential pitfalls and challenges of using alternative channels, interactive graphics, and novel ways of releasing information - Apply strategies for planning, adapting, and preparing medical writers for success in the evolving disclosure model
Speaker(s)
Faculty
Jennifer Riggins, PharmD
phactMI, United States
Technology and Partnership Strategist
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