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Sheraton Wild Horse Pass Resort & Spa

Mar 18, 2013 7:30 AM - Mar 21, 2013 3:00 PM

5594 West Wild Horse Pass Boulevard, Chandler, AZ 85226

Medical and Scientific Communications 2013 Annual Forum

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Digital and Social Media : What Should You Know….and Be Thinking About It?

Session Chair(s)

Patrick Reilly, MS, MSc

Patrick Reilly, MS, MSc

CEO

Phactmi, United States

It’s more evident than ever HCPs use digital tools and social media not only to access medical information but also to keep themselves and patients informed. How can pharma utilize the current digital landscape and adapt to providing information to their customers in an effective way? Despite the lack of guidance provided by the FDA, how are companies experimenting with social media and mobile Apps?

Speaker(s)

Christopher Graham

Faculty

Christopher Graham

Bristol-Myers Squibb, United States

Executive Director, Promotion Integrity

Doug Elwood, MD, MBA

Faculty

Doug Elwood, MD, MBA

Bristol-Myers Squibb, United States

Director, GMI Strategy and Innovation

Leena Jindia, PharmD, MS

Faculty

Leena Jindia, PharmD, MS

Johnson & Johnson, United States

Senior Director, Medical Information

Timothy O'Grady

Faculty

Timothy O'Grady

WorldOne Interactive, United States

Vice President, Business Development

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