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Sheraton Wild Horse Pass Resort & Spa

Mar 18, 2013 7:30 AM - Mar 21, 2013 3:00 PM

5594 West Wild Horse Pass Boulevard, Chandler, AZ 85226

Medical and Scientific Communications 2013 Annual Forum

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Creating and Communicating the MSL Value Proposition throughout a Product’s Lifecycle

Session Chair(s)

Carrie C. Murray, MSN

Carrie C. Murray, MSN

Director, Global Brand Manager

Bayer HealthCare Pharmaceuticals, United States

Communication of MSL value is often an ongoing challenge for MSLs and MSL managers, particularly in the face of dynamic product life cycles. This session is intended to share three unique perspectives of the MSL value: the in-house director, the field-based manager and the MSL. Invited experts will use case studies to stimulate discussion of effective communication strategies in sharing the MSL value proposition with key stakeholders. Tips and guidance for the use of CRM and other communication tools will be shared.

Speaker(s)

Christina C Smith, PharmD, MBA

Creating and Communicating the MSL Value Proposition throughout a Product’s Lifecycle

Christina C Smith, PharmD, MBA

Medicis Pharmaceutical Corp, United States

Executive Director, Medical Affairs

Randy Miller, PharmD, RPh

Faculty

Randy Miller, PharmD, RPh

Boehringer Ingelheim Corporation, United States

Director, Field Based Medicine (MSL) Operations

Laurie Broman, PharmD

Faculty

Laurie Broman, PharmD

Gilead Sciences- Cardiovascular, United States

Associate Director- Medical Affairs

Nancy Rayhorn, BSN, RN

Faculty

Nancy Rayhorn, BSN, RN

Janssen Services, United States

Medical Science Liaison

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