11th Annual European Medical Information and Communications Conference and Exhibition

An interactive presentation and workshop, will explore current practice for communication of safety information and discuss potential changes to better meet stakeholder needs and embrace the evolving digital environment. The session will address current practice and understanding of risk communication. A group discussion will then explore potential options for safety communication in a world with no boundaries. This will then be challenged by debating the barriers to safety communication, through the medical information channel and address how we need to evolve our current practises in communicating safety information and the associated risk benefit.