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Session 6 Track D: Saying the Unsaid: Sponsor and Vendor Relationships and Negotiations
Session Chair(s)
Robin Whitsell
President
Whitsell Innovations, Inc., United States
In relationships between sponsors and vendors there is a fine line between being honest versus offensive, between being customer-oriented versus enabling, and between optimism versus overselling. When the sponsor says “tight timelines,” does that mean “working nights and weekends”? When the vendor says “we can knock this out” does that mean “we can deliver something that is substandard and expensive”? Communication and candor at the outset of a relationship can help bridge some of this divide and create a better managed project and relationship. What are the questions that could better facilitate the right relationship? This session will present the best and worst case scenarios from the sponsor and vendor side. It will detail lessons learned and present examples of effective communication.
Learning Objective : At the conclusion of this session, participants should be able to:- Discuss the perspective of sponsors and vendors in understanding each respective obligations and commitments
- Differentiate between “must haves” and “nice to haves” with sponsor/vendor engagements
- Compare communication approaches in terms of their potential to enhance or harm the understanding between outsourcing partners
Speaker(s)
The Sponsor Side
Marsha Louise Marquess, PharmD
Duke Clinical Research Institute, United States
Manager, Regulatory Medical Writing
The Vendor Side
Robin Whitsell
Whitsell Innovations, Inc., United States
President