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Session 3 Track C: Integrated Health Systems and the Evolution of the ML Role
Session Chair(s)
Rebecca A. Vermeulen, RPh
Vice President, Global Patient Networks | PD Medical Affairs
Genentech, A Member of the Roche Group, United States
This session will focus on the evolution of health systems and the integration of networks that provide care for patients. Presentations will review market dynamics and consolidation of systems that are impacting the role of the medical liaison and the interface they have with a broadening group of key stakeholders. Particular topics include the changing customer landscape, defining value to meet customer needs, and engagement models that are necessary for the industry to serve as a trusted resource for customers.
Learning Objective : At the conclusion of this session, participants should be able to:
- Describe changes in the health care landscape including consolidation of health systems
- Explore implications for engaging key stakeholders involved in the care of patients
- Develop solutions for engaging field based medical teams within the industry
Speaker(s)
Speaker
Randy Miller, PharmD, RPh
Boehringer Ingelheim Corporation, United States
Director, Field Based Medicine (MSL) Operations
Speaker
Robert Albarano
Campbell Alliance, United States
Managing Director