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#22: Protocol Co-Design with Patients and Advocates


  • Kelly  Franchetti, BSN, RN

    Kelly Franchetti, BSN, RN

    • Vice President, Global Patient Insights and Engagement, Patient Centered Science
    • Mapi Group, An ICON plc Company, United States

    Kelly Franchetti, RN, CCRN, CEN, is the VP of Global Patients Insights and Engagement at Mapi/ICON. Kelly has nearly two decades of direct patient experience, gained in both hospital and industry settings including CROs, healthcare technology, patient research, and hands-on patient care across multiple therapeutic areas.

  • Valerie  Powell, MS

    Valerie Powell, MS

    • Senior Director, Patient Insights and Engagement
    • Mapi/ICON, United States

    Valerie Powell has over 25 years of experience in the pharmaceutical space and an advanced degree in Instructional and Performance Technology. She collaborates with behavioral scientists in a number of specialties, conducting qualitative research using a range of methodologies and uncovering insights into the patient experience. Ms. Powell is passionate about learning what matters most to patients and finding the most effective ways to motivate and engage them across the product lifecycle.

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