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Effective Use of Social Media
Session Chair(s)
Robin Whitsell
President
Whitsell Innovations, Inc., United States
During this workshop, we will focus on Twitter and LinkedIn but also discuss Facebook, Snapchat, and Instagram. We will look at a specific tool for social media management and talk about best practices for incorporation of social media, personally and professionally. We will also look at what guidance the FDA has provided about social media use.
Learning Objective : Discuss the various types of social media (Twitter, LinkedIn, Facebook,Snapchat, Instagram);Differentiate which are best used for what messaging; Identify how to craft the message for maximum exposure.
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