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Medical Affairs and Scientific Communications Forum

Medical Communication, MSL, and Medical Writing.

Session 9 Track 1: Mixology: Headaches and Cures for Medical Information Challenges

    Session Chair(s)
      Maureen  Feeney, PharmD, MBA, RPh

      Maureen Feeney, PharmD, MBA, RPh

      • Head Global Medical Information
      • Shire Pharmaceuticals, United States
    Medical Information and Communication roles continue to evolve. At the same time, companies face challenges in determining the appropriate level of service in the face of constrained resources. This session will explore the everyday challenges facing medical communication and information professionals and provide practical examples to current challenges.
    Learning Objective : At the conclusion of this session, participants should be able to:
    • Develop solutions to manage support across the product lifecycle
    • Develop impactful solution and tips to improve customer service
    • Apply practical examples to enable more efficient use of existing resources
      Kelly  Pincus, PharmD

      When to Cut the Cord? Managing Medical Information Support Across Product Lifecycles

      Kelly Pincus, PharmD

      • Dir., Medical Information Cardiovascular, Metabolic, Immunology, Critical Care
      • GlaxoSmithKline, United States
      Hiren  Patel, PharmD, RPh

      Tackling Tough Questions – Answering Adverse Event Questions

      Hiren Patel, PharmD, RPh

      • Director, Medical Information
      • Sunovion Pharmaceuticals Inc., United States
      Tanya  Basu, JD, PharmD

      Road Trip! Planning for a Successful Congress

      Tanya Basu, JD, PharmD

      • Director, Medical Communications
      • Shire, United States