Medical Affairs and Scientific Communications Forum
Medical Communication, MSL, and Medical Writing.
Session 9 Track 1: Mixology: Headaches and Cures for Medical Information Challenges
Maureen Feeney, PharmD, MBA, RPh
Head Global Medical Information
Shire Pharmaceuticals, United States
Medical Information and Communication roles continue to evolve. At the same time, companies face challenges in determining the appropriate level of service in the face of constrained resources. This session will explore the everyday challenges facing medical communication and information professionals and provide practical examples to current challenges.
Learning Objective : At the conclusion of this session, participants should be able to:
Develop solutions to manage support across the product lifecycle
Develop impactful solution and tips to improve customer service
Apply practical examples to enable more efficient use of existing resources
When to Cut the Cord? Managing Medical Information Support Across Product Lifecycles
Kelly Pincus, PharmD
Dir., Medical Information Cardiovascular, Metabolic, Immunology, Critical Care