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Medical Affairs and Scientific Communications Forum

Medical Communication, MSL, and Medical Writing.


Session 6 Track 3: Fishing for Insights and Extending the Engagement Beyond the Congress

    Session Chair(s)
      Kevin  Appareti, MBA

      Kevin Appareti, MBA

      • Senior Director, Global Medical Science Liaison
      • Philips HealthTech, United States
    We will be covering the importance of uncovering insights from customers during various types of engagements at conferences and how to extend our reach beyond the confines of the forum. We will share novel ideas on how to extend the engagement with key customers so we can ensure we are connected over time to strengthen our relationships. The session will offer different perspectives from Pharma, Professional Societies, and Medical Device. There will be ample time to interact with the audience in sharing best practices and ideas on this topic.
    Learning Objective : At the conclusion of this session, participants should be able to:
    • Identify the value of uncovering insights from our key customers
    • Build strategies and tactics to extend the engagement beyond the conference venue
    • Recognize different perspectives from Professional Organizations, Pharma, and Med Device on this topic
    Speaker(s)
      Kevin  Appareti, MBA

      Gathering Insights and Extending Engagement with Customers - Med Device Perspective

      Kevin Appareti, MBA

      • Senior Director, Global Medical Science Liaison
      • Philips HealthTech, United States
      Raleigh E. Malik, PhD

      Gathering Insights and Extending Engagement with Customers - DIA Perspective

      Raleigh E. Malik, PhD

      • Senior Scientific Liaison
      • DIA, United States
      J. Lynn  Bass, PharmD

      Gathering Insights and Extending Engagement with Customers - Pharma Perspective

      J. Lynn Bass, PharmD

      • Director, Medical Science Liaisons, Americas
      • Santen, Inc., United States