Advertising and Promotion Regulatory Affairs Conference
Session 10 Track A: Best Practices for Ad Promo Launch Strategy
Micheline Awad, MBA
Director Regulatory Affairs, Advertising and Promotion
Neurocrine Biosciences, Inc., United States
This session will focus on providing insights and best practices as well as tips on overcoming challenges, managing launch teams, and developing senior management support for a successful product launch for small companies preparing to launch their first product or experienced companies looking to improve their launch strategies.
Learning Objective : At the conclusion of this session, participants should be able to:
Provide brief overview and helpful tips for launch strategies (Normal and Subpart E/H)
Identify factors that contribute to a successful launch including cross-functional team collaboration and senior management support
Leverage cross-functional team experiences and focus on roles and responsibilities
Launch Success - Planning, Planning, Planning!
Glenn N. Byrd, MBA, RAC
Senior Director, Specialty Care Promotional Regulatory Affairs