Menu Back toSession-10-Track-A-Best-Practices-for-Ad-Promo-Launch-Strategy

Advertising and Promotion Regulatory Affairs Conference

Session 10 Track A: Best Practices for Ad Promo Launch Strategy

    Session Chair(s)
      Micheline  Awad, MBA

      Micheline Awad, MBA

      • Director Regulatory Affairs, Advertising and Promotion
      • Neurocrine Biosciences, Inc., United States
    This session will focus on providing insights and best practices as well as tips on overcoming challenges, managing launch teams, and developing senior management support for a successful product launch for small companies preparing to launch their first product or experienced companies looking to improve their launch strategies.
    Learning Objective : At the conclusion of this session, participants should be able to:
    • Provide brief overview and helpful tips for launch strategies (Normal and Subpart E/H)
    • Identify factors that contribute to a successful launch including cross-functional team collaboration and senior management support
    • Leverage cross-functional team experiences and focus on roles and responsibilities
      Glenn N. Byrd, MBA, RAC

      Launch Success - Planning, Planning, Planning!

      Glenn N. Byrd, MBA, RAC

      • Senior Director, Specialty Care Promotional Regulatory Affairs
      • AstraZeneca, United States
      Eileen  Valenta, MBA

      Launch Execution - Team Dynamics

      Eileen Valenta, MBA

      • President
      • Valenta Consulting , United States
      Tammy J Phinney, MSc


      Tammy J Phinney, MSc

      • Sr Director, Regulatory Affiars
      • Biogen Idec Inc., United States

Contact us