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Session 5: Omnichannel Challenges and Best Practices
Session Chair(s)
David Bowers, PharmD
Senior Director, Operations
PPD, United States
This session will focus on new channels that pharmaceutical companies are using to interact with patients and other customers, including WhatsApp, social media, and virtual agents. Speakers will share case studies of how new channels have been implemented in pharmaceutical companies, provide demonstrations of new technologies, and share insights on technology adoption in the pharmaceutical as well as other industries.
Learning Objective : At the conclusion of this session, participants should be able to:
- Recognize innovative technologies that are being adopted within medical information contact centers
- Describe strategies used by other pharmaceutical companies to successfully implement new channels for interacting with customers
- Discuss how technology can help pharmaceutical companies provide medical information to patients and health care professionals
Speaker(s)
Speaker
Fabiano Souza Colella
Oracle, United States
Health Sciences GBU Sales Manager - Latin America
Speaker
Elaine Wagner Menezes
Pfizer, Brazil
Medical Information Manager
Speaker
Emanuela Lopez Fernandes Saraiva
Libbs Farmaceutica, Brazil
Pharmacovigilance and Customer Service Manager
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