Back to Agenda
Session 2: Patient Centricity – Medical Information Makes Difference with Patients
Session Chair(s)
Karen Takeuti, MBA, RN
Medical Communication Lead – Brazil
Bristol Myers Squibb, Brazil
Learning Objective : At the conclusion of this session, participants should be able to:
- Engage patients through medical information
- Detect opportunities to think outside the box about how medical information can support patients
- Revise the consumer communication through medical information response
- Engage patients through medical information
- Detect opportunities to think outside the box about how medical information can support patients
- Revise the consumer communication through medical information response
Speaker(s)
How Medical Information Can Support Patients?
Christine J.T Battistini
International Myelomma Foundation - Latin America, Brazil
President
How Patient Centricity Concepts Could be Applied to the Pharma Industry?
Marcelo Alves Alvarenga, MD, MSc
Hospital Sírio-Libanês, Brazil , Brazil
Chief Experience Officer
Have an account?