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If You See Something (About a Clinical Trial), Do You Say Something (to Your Doctor?)
Session Chair(s)
Tyler Ludlow, MBA
Founder and Chief Decision Scientist
Decision Skills Institute, United States
Patient enrollment and participation in clinical trials is a necessary part of bringing safe and effective medicines to the patients who need them, yet it presents a continuing challenge in drug development. Efforts to increase patient and provider participation in research often start with clinical trial awareness and education initiatives. This session features the latest generation of clinical trial awareness efforts (for example, the crowdsourcing Ideathon organized by INC Research and CISCRP), to campaigns led by patient advocacy groups as well as the industry coalition TransCelerate. The session will explore how these efforts are designed to bring new participants into the system, both patients and providers. Speakers will discuss measurable design elements of campaigns, such as calls to action that can help us trace awareness to enrollment.
Learning Objective : Describe elements of content creation, media planning and execution; Develop a metrics pathway and reports illuminating awareness to enrollment.
Speaker(s)
The Role of Shared Decision Making in Clinical Trial Enrollment: A Pilot Intervention
Tyler Ludlow, MBA
Decision Skills Institute, United States
Founder and Chief Decision Scientist
How TransCelerate Is Expanding Clinical Research Awareness
Candice E Junge, PhD
Amgen Inc., United States
Development Design Director
Leverage EHR Data and the Physician-Patient Relationship to Raise Patient Awareness of Trials and Accelerate Recruitment
Greg Sweatt
Change Healthcare, United States
Provider Recruitment
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