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Session 5A: Innovation in Medical Communications: War Stories and Survival Tips
Session Chair(s)
Peter Baumeister, PhD
Director, Global Medical and Scientific Affairs
Merck Sharp & Dohme LLC , United States
Poonam Bordoloi, PharmD
Executive Director, Head of Global Medical Affairs Capabilities
Organon & Co., United States
This session is designed to provide examples of the latest technologies, systems, and practices that are either enhancing or redefining the way pharmaceutical companies are interacting with their customers. Specific, in-depth examples from currently deployed online and digital resources for access to medical information by both patients and health care professionals will be presented. This session will also explore the process of innovation within the highly-regulated field of medical communications with the goal of giving you a better sense of how to navigate the innovation landscape. Lastly, we will have a panel discussion and share examples of innovation successes and failures, and invite you to participate in a question and answer session.
Learning Objective : At the conclusion of this session, participants should be able to:- Be informed about leading-edge technologies and processes that have the potential to either create efficiencies or enhance the way medical information and communications professionals interact with their customers
- Define the skills and practices that will make them a better innovator in the medical information and communications environment
Speaker(s)
Medical Information Online and Digital Initiatives
Joseph Falcone
Bristol-Myers Squibb, United States
Lead, Medical Digital Solutions
PfizerMeds App for Patients: Next Generation Improvements
Rania Gaspo, PhD
Pfizer Inc, Canada
Director, Global Therapy Area Team Lead, External Medical Communications
Panel Discussion
All Session Speakers, United States
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