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Session 3C: Field Based Medical Affairs: Medical Science Liaisons on a Global Scale
Session Chair(s)
J. Lynn Bass, PharmD, RPh
Senior Director, Medical Science Liaisons
BridgeBio, United States
The pharmaceutical industry is challenged with communicating and providing education to both local and global constituents on the risks and benefits of its products. In the field, this communication is often provided by MSLs to a variety of health care providers. Since the inaugural team of MSL was deployed, the role and function of the individual MSL has evolved and pivoted in numerous directions. This evolution has expanded and now includes education on a global basis to a broader, more diverse base of customers. Explore when a global MSL team is essential, evaluate how an MSL team is developed to support global needs with regional implementation considerations, and discuss the challenges of assessing outcomes for these teams.
Learning Objective : At the conclusion of this session, participants should be able to:- Identify when a globally based MSL team should be deployed and how to develop resources for the team
- Identify and discuss the challenges of providing field MSL services on a global scale
Speaker(s)
Speaker
Robin Winter-Sperry, MD
Scientific Resilience, United States
President
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