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Session 9A: Considerations for Developing a Productive Advertising and Promotion Team
Session Chair(s)
Michele Sharp, PharmD
Senior Director, Global Regulatory Affairs
Eli Lilly and Company, United States
Interested in learning about approaches to recruiting talent and sustaining a highly successful advertising and promotion team? Hear recommendations from other senior leaders on identifying key qualities sought for these roles, training programs offered, and systems, tools and resources developed to support these cross-functional teams. Learn tips on advising team members on how to construct development plans to proactively manage careers.
II. systems, tools and resources to support a productive team
•How to faciliate shared learning as a functional component
•How to manage staff rotation among therapeutic areas; prepare a ‘backup culture’
•Product claim history documents, product label history documents as training resources
III.How to retain talent and grow team members into strategic roles
a. Review the pathways for development; how to identify the appropriate person for the task
IV.What are some non-traditional functions that you can recruit from?
Speaker(s)
Co-Chair
Tammy J Phinney, MSc
Biogen Idec Inc., United States
Sr Director, Regulatory Affiars
Speaker
Nahrin Marino
Astellas Pharma US, Inc., United States
Deputy General Counsel-Regulatory
Speaker
Tara Barbanell
Amgen, Inc., United States
Director, Regulatory Promotion & Material Compliance
Speaker
Kathleen Taylor
Eli Lilly and Company, United States
Principal Clinical Research Scientist
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